Strategy
Approaching design solutions strategically.
Magic Spoon
Brand Research | Brand Strategy | Brand Identity & Advertising
Research on all aspects of Magic Spoon’s current branding and advertising Strategy along with recommendations for future growth opportunities.
Crocs
Digital Marketing | Identity & Brand | Product Extension
Group strategy evaluation and development project. This culminating project involved choosing a brand in need of repositioning or a refresh, or with ample opportunity for a brand extension, then conducting extensive market research, strategic planning, and message creation processes.
