Yasmine, is a senior product designer & creative problem solver with 5+ years of design experience based in NYC 🌐

She is passionate about designing human-centered solutions that blend strategy & innovation.

She uses her deep understanding of user needs with strategic thinking to craft solutions that are both impactful and innovative. Her experience ranges from UX & UI design to digital marketing, design thinking, and branding.

Yasmine is currently on the Innovation and Design team at Bain, creating innovative solutions for clients, using design thinking to translate business needs into tangible products, and experiences. Previously, she worked on the Sierra team at TJX, where she designed and implemented an e-learning software for associates, and Zippity Cars, where she led the redesign process of the website.

Yasmine studied Interactive Design & Marketing at Northeastern University, where she held multiple leadership roles including Director of Design at NU Entrepreneurs Club, and Director of Marketing at NU Makers.

When she is not designing, she loves capturing moments on film, traveling, or sketching ideas in the margins of her ~many notebooks.

✏️ Design

User Experience, Interaction Design, User Interface, Prototyping, Design Systems, Wireframing, Low-High Fidelity Mockups, Responsive web design

🧪 Research

Design Strategy, User Interviews, User Testing, Journey Mapping, User Personas, Quantitative Analysis, Affinity Mapping, A/B Testing

💾 Software

Figma, Sketch, Generative AI, Photoshop, InDesign, AfterEffects, Illustrator, InVision, Miro

➕ Other skills

Rapid Iteration, Cross-functional collaboration and communication, Agile workflow, Stakeholder presentations, Human-centric approach