PALette
Identity and Brand Design Class, School Project
Logo Design, Branding
Problem
Covid-19 has forced society into isolation and loneliness. According to a survey conducted by the US Census Bureau, 13% of adults reported new or increased substance use due to coronavirus-related stress, and 11% of adults reported thoughts of suicide in the past 30 days.
Goal
To create a virtual experience that focuses on creating a community through art for people that are struggling with mental health.
Project Process
Logo and Typeface Exploration
Final Project
Visual Identity
Packaging Design
Social Media
Digital Experience
The Palette logo serves to represent the platform that all the users (colors) are using to connect and create
The colors represent individual users that are connecting and creating
Digital Interface
Challenges
The biggest challenge with this project was trying to encompass the entirety of my idea in the two-month span of my class. If I had the time, I would have wanted to delve into more research in order to incorporate evidence-based practices to best benefit those struggling with Mental Health.